Good things in Life: Learn how to successfully market yourself in three easy, doom-laden steps

We continue our lazy summer reporting with more stellar tidings from the Kimi Kärki camp. “The artist formerly known as Peter Vicar” (more on that later) has recently moved, again, from one country where he did not approve of the political leadership, to another country where he does not approve of the political leadership. Pff, cultural historians are so hard to please, politically… Why doesn’t he move to sunny Chile?

In between packing and unpacking (“Unsold copies of “The Bone of my Bones”, check. Unsold copies of Lord Vicar’s “The Gates of Flesh”, check. Where are my Looney Tunes socks, Myharit?”), Kimi has managed to re-establish himself as a master of marketing, while letting potential buyers know about his upcoming plinkety plonk, “Eye for an eye”…

Rule 1 of the Kimi Kärki marketing plan: Ensure all former fans are aware that you don’t need a mask anymore:

 

Subrule 1.2 of the Kimi Kärki marketing plan: Post on your former band’s page, the one where you needed the mask, to ensure higher visibility. Let’s face it, none of your other pages have as many likes or followers.

Rule 2 of the Kimi Kärki marketing plan: Even though your promo blurb already includes the info, post a comment to your own post, to highlight the fact that you have managed to cajole someone with a good voice, singing ability and who actually sells records, to appear on your meagre offering:

 

Rule 3 of the Kimi Kärki marketing plan: Open pre-orders. This way, if your album turns out to be faulty like the last one, idiots will have already bought it by the time they know about it. Be cunning, shift units!

 

A few days later, The artist formerly known as Tamara’s best bud published a promo video for the album:

In addition to Kimi’s squinting face, you’ll notice that the video track is slightly out of sync from the audio on the several instances when The artist formerly known as Alpha Male of the Internets recites the lyrics to the camera.

You would have thought that a cultural historian with a PhD., who managed to get funding to go abroad for six months on someone else’s dime, would somehow realize that, if you add a 3-second title card to the video, you should move the audio track for the same interval, but, of course, Kimi is not your average educated fella. If he was, and he had the brains to match his ambition, this blog would probably have no reason to exist.

An extra shout-out to his label, Svart Records, who also exhibited vast amounts of professionalism in this instance. There’s a post forthcoming on them, too, but one thing at a time.

Enjoy the video, and don’t mind the sun in Kimi’s eyes. At least he’s facing it for a moment, instead of digging his bloated head in the sand as he’s more known for.

Good things in Life: Learn how to successfully market yourself in three easy, doom-laden steps